Monthly Archives: January 2017

Twenty Three Layers Takes The Cake in Event Planning

You have an important event coming up in NYC. You want it to be a smashing success but you aren’t quite sure how to handle all of the details. Event planners in NYC are around every corner and you need to make sure that you select right one. Here are some things to consider before making your final commitment:


  1. Event Purpose

Know exactly what type of event you want to host. Confirm if it is personal or corporate in nature. Determine who and how many people will be in attendance and what type of venue is preferred.


  1. Planner Role

Understand your expectations of the event planner. If you have already made some upfront non-negotiable decisions and/or purchases make certain that they are aware. Determine if you want help with something specific such as a venue or assistance with the entire event from A-Z.


  1. Budget

Know your budget beforehand. Prioritize event details from most to least important so that the planner can re-work the budget for lesser items if required.


  1. Interview Planner

Through word of mouth or via professional membership groups specializing in event planning, select at least three potential candidates to interview.


  1. Meet and Greet / Finalize terms

Once you make a selection, bring the planner in to meet face-to-face to start talking specifics and finalize terms.


There are a number of event planning companies in NYC, but Twenty Three Layers is a stand out. They thrive on creating extraordinary events while paying particular attention to design detail. They can assist with weddings, showers, corporate events, styling and even photo shoots. Although based out of New York, they have the ability to assist with planning events worldwide.


Twenty Three Layers has already garnered an impressive list of clients including: Donna Karan New York, Anthropologie, Jaguar, Peter Lik Fine Art Photography and Hugo Boss. Their work has also been mentioned in publications such as Elle Decor, Style Me Pretty, Time Out New York and more.

Find them on NYC:

Fabletic’s Physical Locations Are Excelling

Online retailers are booming and a lot of brick and mortar stores are floundering. The physical stores that cannot keep up with customer’s new needs are wondering why their superior product at a lower price point isn’t enough to keep the customers around. The truth is that the consumer in the retail market today requires a lot to keep them as a loyal customer. They are looking for the best value product and today, that means they are using the showroom technique to shop for a product in store, and then they are turning around to look for a better value online.


The VIP membership is what Fabletics offers their customers to get them a better deal, keep them satisfied, and keep their customers around at the same time. When customers sign up for the $50 per month commitment, they are signing in for a stylist service that hand picks athletic wear pieces especially for them each month. $50 doesn’t buy a lot in the athletic wear realm at the moment, maybe one pair of good quality sport leggings. On Fabletics, the dollar gets the members a lot more. With Fabletics, the monthly $50 can buy a customer a pair of leggings, a sport bra top, and a zip up that layers over the top. The entire outfit can be purchased for less than the price of one pair of leggings in comparable stores. Based on price and value alone, Fabletics is already the better deal which keeps the customers coming back for more each month.


The service offered by Fabletics is giving customers something far more valuable than just a new outfit. They are offering a service with their membership that helps to keep shopping for activewear in the busy woman’s life a pleasurable and modern experience. The outfits hand picked for her are delivered right to her computer screen, so she can easily click and have it delivered right to her door. Because she is being delivered the hand picked styles straight to her inbox and account, she doesn’t have to waste time shopping and clicking around for products that are unsuitable for her needs and style. Time is money after all, and she’s not wasting her time or money with the Fabletics service. Payment is already saved on the site, she knows the time frame that she will be shopping for clothes, and she knows how much she will be spending. The consistency and ease of the VIP membership becomes a valuable part of her lifestyle.


Fabletics VIPs have become very excited about the opening of brick and mortar stores. In fact, the VIP members are the prime customers at the physical locations. The members are so happy to experience Fabletics that experiencing the store is another realm of the Fabletics brand. Offerings at the store are tailor fit to each location using data science from the website, further enhancing the user experience by offering trends and styles popular with the local customer style type.

Norman Pattiz Makes Announcement Of New Podcast To Already Massive Network

In December of 2016, the founder and Executive Chairman of PodCastOne, Norman Pattiz, announced the arrival of a new podcast, Beyond the Darkness. Pattiz made the announcement on behalf of PodcastOne, the nation’s largest advertiser-supported podcast network. Beyond the Darkness will add the company’s already massive inventory of podcasts.



Beyond the Darkness will be a new addition to WWE star Chris Jericho’s podcast network. This podcast will feature entertaining and informative conversations with experts in the area, including researchers and experiencers of the paranormal. The podcast is meant to challenge everything anyone has ever known about ghosts, angels, demons, aliens, monster encounters, miracles, and mysteries.



The new podcast will air on Mondays on the PodcastOne app, iTunes, and It will be hosted radio producer and host Tim Dennis and radio host and author Dave Schrader. Founder Norman Pattiz is thrilled to add Beyond the Darkness to The Jericho Network collection, which as delivered more than just wrestling to its listeners. As one of the jewels of the podcast network, The Jericho Network collection has evolved into something much more.



Norman Pattiz isn’t the only one excited about the new podcast. Chris Jericho is also excited to add Beyond the Darkness to his network. He expects the new podcast to bring PodcastOne a whole new massive fanbase, with the help of Beyond the Darkness‘ expert hosts.



PodcastOne, the country’s largest podcast network, was founded by Norman Pattiz, whom also founded radio-giant Westwood One. PodcastOne hosts over 200 of the most popular podcasts from popular hosts like Steve Austin, Penn Jillette, Adam Corolla, and Shaquille O’Neal.



Norman Pattiz is the founder of Westwood One, which under his leadership has become the country’s largest radio network. He was appointed by Presidents Clinton and Bush to sit on the Broadcasting Board of Governors, helping to oversee all nonmilitary broadcasting services. He founded an America-based satellite TV channel that broadcasts in 22 different countries across the Middle East, called Alhurra.



Pattiz chairs the Board of Governors for Los Alamos National Security, LLC and Lawrence Livermore National Security, LLC. He created Courtside Entertainment Group in 2010, which creates and funds multi-platform programming for broadcast and online distribution. Norman Pattiz is also a prominent donor to the Democratic Party and sits on the national board of the Israel Policy Forum due to his Jewish descent.

Norman Pattiz



Norman Pattiz Is A Leader In Broadcast Syndication

Chairman and Founder of Podcast One, Norman Pattiz announced the release of his latest podcast, “Beyond the Darkness.” Podcast One is the nation’s biggest podcast network that is solely advertiser supported. In “Beyond the Darkness,” the realm of the paranormal is delved into.


The show will be on Chris Jericho’s podcast network. Jericho is recognized as the top wrestler in the WWE. His paranormal podcast brings together renowned and respected individuals, scientists and researchers to talk about angels, demons, the devil and everything else known as the paranormal. First-hand accounts recounting miracles, the unknown, and the unexpected, will captivate listener’s minds.


“Beyond the Darkness,” is hosted by national radio personality David Schrader and produced by Timothy Dennis. Brand new editions are broadcast each Monday on iTunes,, and the PodcastOne app.


According to Norman Pattiz, “Chris has distinguished himself as one of the jewels of the Podcast One network, when he started The Jericho Network collection, we knew it would evolve beyond wrestling. He’s delivered comedians and now takes us into the paranormal with Beyond the Darkness.”


In response to Pattiz’ remarks, Jericho commented, “I’m stoked and a little creeped out to announce the addition of the Beyond the Darkness podcast to The Jericho Network! Dave Schrader and Tim Dennis are at the top of the paranormal broadcasting otherworld.” Chris Jericho believes the subject matter is unbounded and limitless, with the potential for huge audiences.


Norman Pattiz is a radio syndication veteran with nearly a half a century of unmatched innovation and experience. Established the media giant Westwood One, the worldwide leader in providing sports, entertainment, talk, news and traffic information to the broadcast sector.


Westwood clients included, but not limited to; the National Football League, CNN, the Olympic Games, NBC Radio Network and CBS News. He created Podcast One in 2012. Prior to its formation, Pattiz developed Courtside Entertainment Group in 2010, as a producer and distributor of top-flight quality programming.


Earning the respect of President Clinton and President George W. Bush, they appointed Pattiz as a member of the Broadcasting Board of Governors of the United States of America. The Board coordinates non-military broadcasting operations, such as The Voice of America, Radio Liberty, Middle East Broadcasting and Radio Free Europe.

Learn more:


Uncommon School Partners with Keith Mann of Dynamic Search Partners

A scholarship is always a good source of funds for paying college payment. However, scholarships come at a price. One has to work hard and have the right grades to be eligible for the award. High school graduating seniors usually have several scholarship options available at their disposal.

Many students, businesses, and organizations have provided scholarships to deserving students. Keith Mann has participated in the awarding of scholarships to several students. He works hand in hand with Uncommon Schools to fundraise for college funds for students.

Keith Mann is the founder and CEO of Dynamic Search Partners. He recently launched the Scholarship for Professional Achievement program that should see the payment of college fees.

The amount is set to go to one college student every year. Keith Mann has shown a strong will and dedication to helping students from low-income backgrounds. Most of the time, these students fail to attend college due to inadequate funds.

Uncommon Schools is a charter institution which manages 40 other charter schools in the United States. The school has a mission to close the gap between high-income and low-income families. It has organized several fundraising activities that have raised funds for college students.

Uncommon Schools equips students with basic education and hands-on skills required for the job markets. For instance, students go through a thorough training to gain skills on job interviews and preparing resumes.

According to Crunchbase, as a leader in the executive search industry, Keith Mann has managed to navigate through the world of hedge fund management successfully. He is now a leading expert in the field of hiring strategy. Many companies across the globe have benefited from his services. Before starting his business, Keith Mann worked for Dynamic Executive Search.

The firm was a global organization that handled staffing. It assisted companies to recruit the best professionals for the position. Keith Mann created an external department in the company in 2002.

The department was known as Alternative Investment Practice. It began as a hedge fund staffing industry which addressed the needs of staffing market. Keith moved his skills and started his company. Dynamic Search Partners has grown. It now hires the best executives in the financial industry.

Learn more about Keith Mann:

Lori Senecal: A Senior Executive

Lori Senecal has wondered whether corporates can go to school to the youngsters in the music industry who are in the storm of controversy every now and then, yet still remain ahead of their game. Music idols like Amy Winehouse and Britney Spears she points out will flirt, embarrass themselves and endanger their product, but somehow they are on the cover pages of glossy magazines.

Lori Senecal points out eight lessons that corporates should learn from the seemingly innate ease of branding these celebrities demonstrate. Some of the areas corporates should emulate include:

Hiring of stylists as has been done by Lindsay Lohan and Nicole Ritchie. Consumer brands that have employed great stylists are doing well in the market as is testified by Heineken Premium Light at Apple’s iPhone may have had issues but the design was what drew people to it in spite of these areas of weakness.

Come back is something that customers love. Although train wrecks are also loved, the comeback is treasured even more. Martha Steward doing time for tax evasion won her greater celebrity and sympathy. Al Gore who lost the elections on came back in the shape of an environmentalist so that he became even more famous.

Being multi-disciplinary has many advantages on Today books are being sold with CDs. Xboxes are no longer about games alone but also include movie provisions

Downsizing is also encouraged. Celebrities who go on and lose weight drastically end up even more talked about. IPod Nano and the Mini-Cooper downsized to become smaller and hotter. They are today some of the most sought gadgets on NYTimes.

When two brands come together, success is almost definite. Nike and Apple joint to form Nike plus and together they achieved great feats.

Consider the celebrities of the day and how most, if not all, are involved in environmental conservation, humanitarian efforts and rescue efforts. Lori also encourages corporates to adopt an icon.

Parody sometimes means popularity as Lori demonstrates. Examples like Britney Spears and Paris Washington have been ridiculed, yet in spite of the negative publicity they have come out on top.

Lori Senecal

Lori has worked at Global as the chief executive since 2015. She served as chief executive officer at MDC and Kirshenbaum Bond and Partners from 2009.

Nathaniel Ru Noble Idea to Encourage Healthy Eating through Sweetgreen

A casual fast food phenomenon, Sweetgreen has taken the market by storm with its offerings of delicious of salad and quick lunch. According to an article published by Business Insider on March 2016, customers are lining up at Sweetgreen to take a bite at the tasty and reasonably priced food in the same manner they line to acquire the latest iPhone. The chain started out in 2007 in Washington, DC before expanding to 40 chains in cities such as New York and LA. The idea to start the restaurant was born out of the belief that people want a healthy, delicious and environmentally friendly dining experience.


One of the strategies attributed to Sweetgreen’s success is the clever way of picking locations. The chain uses a host of parameters, key among them demographics analysis. Ru told Business Insider that the timing of store opening was just as important as the number of stores the chain operates. He points out that Sweetgreen opened its first store in New York in the chic Nomad neighborhood located on 28th and Broadway, away from clustered first food chains located on 28th street. The move sets Sweetgreen apart from other chains such as Chipotle. The other Sweetgreen locations in New York include Williamsburg, Tribeca and Nolita.


The aura that greets you when you get into a Sweetgreen store is eerily similar to the kind you get when you step into an Apple store. First on line are clean lines and smiling faces followed by a reassuring feel. The essence of service design which the restaurant espouses is a culmination of a number of things, including storytelling, technology and design aspect. Food orders can be done in store or using the Sweetgreen app, that mimics the store experience. Already 30 percent of the chain’s clients order their food using the app. The chain is also committed to the idea of working with farmers and landowners to minimize food wastage.


About Nathaniel Ru

Nathaniel Ru stands tall as the Cofounder and CEO of Sweetgreen. According to the website Startuphoyas, Ru is an expert in startups, restaurants, retailing, event management and food service. He graduated in 2007 from the McDonough School of Business at Georgetown University with a BSc in Finance. During the same year, Ru started Sweetgreen at the heart of Georgetown. Today, the casual fast food chain operates in over 6 states. To enhance the chain’s offerings, Ru launched Sweet life, a premier music and food festival in 2010. The store hopes to expand its business further, thanks to the partnership it has forged with various VCs. In 2015, the chain completed 3 rounds of venture capital funding that brought $95 million, an excerpt published by Bloomberg reveals.


The Services of Capitol Anesthesiology Association

Capitol Anesthesiology Association is a practice located in Austin, TX that is able offer many anesthetic services to make any experience with them a breeze!

There are three general groups of anesthesia: General Anesthesia ( Used for more serious surgeries like brain or chest procedures where the patients’ needs to be fully unconscious and still), Regional Anesthesia ( a method often used to control pain before and/or after an operation on one specific area of the body ( Arm, Knee)) , and Monitored Anesthesia Care, also known as Local/MAC ( also known as twilight sleep, is given to the patient when the procedure involves small areas of soft tissue) . CAA’s abilities are not limited to these three general areas, as they also offer an abundance of other services such as Pediatric Anesthesia, Obstetric Anesthesia, and Cardiovascular and Thoracic Anesthesia.

Capitol Anesthesiology Association employees have always given there helping hand in supporting various philanthropic groups.