Monthly Archives: August 2019

Steve Lesnard Provides Advice for Today’s Digital Marketing Driven Business World

In today’s business world, social media platforms can allow a firm’s marketing to reach more people than ever. With the low cost and twenty-four-hour availability, companies are turning towards digital marketing to create brand awareness. However, success is predicated upon the proper use of these tools. Marketing expert Steve Lesnard explains that there are two key points businesses should focus on in order ensure their brand breaks through the masses when operating in these mass mediums.

First and foremost, Lesnard advises that marketing teams keep the product story simple and straight forward. Although this can be difficult, it is the only to grab and hold the attention of the consumer in the immediately gratifying fast paced world. Companies should focus on the characteristics that make their brand better and how it can enhance the consumer’s life. Steve Lesnard advises that by keeping the message concise and simple a business can reach a broader consumer base and increase their profit potential

The second most important factor in digital marketing, according to Steve Lesnard, is creating a customer experience. Marketers should create a story that encompasses the emotions and effects the customer will encounter when using their product or service. The story line will provide a catalyst to include the benefits that are being rendered to the client.

By using the social media market tools correctly, businesses can leverage their brand positioning to reach more consumers and potential customers. Advertising teams should focus on creating a story line for the product or service they are trying to create awareness around. The story should contain all of the benefits and features that illuminate the product’s competitive edge. Additionally, marketers should ensure their campaigns are direct and to the point in order to hold the attention of the potential customer reviewing the ad on a social media platform. As Mr. Lesnard conveys, if a company can maintain high standards on these two points within their digital marketing, the brand can penetrate through and leave a lasting effect on the consumers it touches.

LocationSmart Makes Geolocation Accessible to Partners

A global economy places certain expectations on a business, like having an open connection to partners and customers while your team works remotely.

LocationSmart helps meet that demand through IP geolocation, keeping track of where mobile platforms are, whether on the open internet or an exclusive network. How this ability to remain connected benefits a business may not always be clear.

One reason to have LocationSmart on your side is dealing with regulations. If an online gaming business wants to operate in many governments and cities, they’ll have to identify where an IP user is when trying to access their lobby.

LocationSmart specializes in identifying these locations, and can keep a business compliant with those regulations. It can also be used to set user caps for their servers, cutting down on lag when streaming.

Any business that relies on technology must worry about security. A malicious actor can bypass existing security measures with some know-how, and take control of an account.

This can lead to loss for a business, and keep legitimate users from wanting to engage. Knowing where a fraudulent user accessed an account can notify administrators when to intervene and secure their network.

Security goes beyond server and account access. Businesses need IP location to monitor physical devices in the wild. A closed network is useful for a business that has teams working away from the office.

They might be using a laptop inside their vehicle, or a tablet, but if they’re connecting from an IP that doesn’t sync up with where those employees might be, it might be a sign that the device has been stolen or accessed remotely by a third party. Knowing this improves loss prevention, and it can present data about productivity.

Streaming businesses benefit greatly from a partner like LocationSmart. Relying on authorized users to make new content and keeping a streaming platform open, means having a subscription model.

But often times these paying accounts get shared between multiple people, or those initial users use their access in order to pirate the content there and distribute it elsewhere. If an account is regularly accessed by multiple IPs can indicate password sharing. This gives the streaming business a chance to decide how to deal with that user or their policy on user access.

IP geolocation isn’t just useful when it comes to security. When a business is ready to start an ad campaign, knowing where it’s prospective customers live and work, and which demographics are more open to their message. Read more:  LocationSmart | Wikipedia and LocationSmart | Capterra

This makes the difference between push notifications and personalized phone calls. Such data can determine if a smart ad is more useful than distributing promo codes.

LocationSmart’s data offerings go beyond security needs and profit expansion. They can help partners become more familiar with technology and take their place among businesses ready to meet the challenges of a global economy.

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A Move Towards the Future: SoftBank Group Corp’s Acquisition of Fortress Investment Group

Focused on the Information Revolution, SoftBank Group Corporation is a global technology firm that is the driving force behind the Information Revolution. Its global portfolio comprises of companies providing and advancing internet services, telecommunication, artificial intelligence, and clean energy technology. Looking to move forward with the Information Technology SoftBank Group Corporation formed the SoftBank Vision Fund as of May 2017 to invest internationally in businesses that are the leaders in moving the Information Revolution into its next stage. At the time they held $93 billion capital committed to the investment of these businesses.

As of today, SoftBank Group Corp has announced the completion of the acquisition of Fortress Investment Group for $3.3 billion in cash. SoftBank Group Corporation now owns all shares of the alternative-investment firm and its subsidiaries, after meeting the previously agreed upon terms of the transaction receiving all necessary approval for the acquisition of Fortress Investment Group in July of 2017. At the conclusion of the sale of the alternative-investment firm to SoftBank Group Corporation, the bought shares converted to $8.08 per share; to be distributed accordingly as merger proceeds, as stated in the Fortress Definitive Proxy listed under the Merger Agreement dated for June of 2017.

As a result of the acquisition, SoftBank Group Corporation consolidated the finances of Fortress Investment Group. SoftBank Group Corporation removed all stocks on the New York Stock Exchange for the alternative-investment firm’s final financial results to be added onto SoftBank Group Corporation’s consolidated financial statement. Even though purchased by SoftBank Group Corporation, Fortress Investment Group remains in operation as an independent business keeping its headquarters location in New York. Peter Briger, Wes Edens, and Randy Nardone remain in their original position as principals under the direction of SoftBank Group Corporation. Already having strong leadership, it is the intention of SoftBank Group Corporation to maintain the current leadership, personnel, business model, and brand that has made the alternative-investment firm such a success thus far.

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Vijay Eswaran and Living Timeless Values

Cure for Modern Day Stress

In a recently published book, Vijay Eswaran shows how modern-day workers can relieve stress. Vijay Eswaran calls this method the “Sphere of Silence, which is a tip he received from his grandfather as a child. HE said his grandfather showed him a way in which he found a way to lock himself away daily in a place where he didn’t speak for to anyone and took our all distraction from his life. During this time he did self-maintenance, which is a way of looking at the core values in one’s life. Vijay Eswaran recommends the practice of the Sphere of Silence to his associates at QI Group as a method of coming to stable and personally satisfying values in their life.

Purpose of Sphere of Silence

The purpose of this time in silences, according to Vijay Eswaran, is to come to the deepest values that motivate one’s life. Often we end up following the motivations of others and end up spending our life trying to live in the footsteps of other, but rarely spending time with ourself to find out the organic values that spring from our own life. People that live on the surface level of themselves are prone to burn out quickly, whereas those who learn to dig deeper and reach into the emotional level of why they do what they do have a natural rhythm with themselves and are motivated by personal values rather than values in which they have no emotional attachment; in other words, values which are not integrated with their own inner values. Vijay Eswaran uses examples like Picasso and Mahatma Gandhi who used silence to enter into deeper leaves of themselves.

Not Yoga

Vijay Eswaran forewarns others that the “sphere is silence” is not a gimmick nor a method of creating a state of Nirvana, nor it is a time in which a person locks himself away, crosses his legs an tries to reach a level of total consciousness with the universe. IN short, the sphere of silence is more about getting in practical touch with oneself and getting the deepest motivation available to oneself, which is reaching the “why” we do things rather than the “how” we do things.

Founder of QI Group

Vijay Eswaran is the founder of QI group which is a multi-level MLM group that is a marketing business located in 30 countries, launched in 1989, and today has a net worth of $1 billion. Vijay Eswaran came to the idea after years of research into what would be a good way in which he could make money after college. He was at first on the fence about network marketing, but after more consideration, he saw this type of marketing as the method in which many of the world’s problems could be solved. Vijay Eswaran is the recipient of many awards and honors both from prestigious universities as well as from multi-national corporations, and Advisory Councils. He is an active Chairman of QUIP. Vijay Eswaran is the author of 6 books that have become bestsellers. His latest book Two Seconds from the Abyss, reveals the 11 Pillars of Self-Management Vijay Eswaran has used to direct his own life.

Why Peter Briger is Popular in the American Market

Peter Briger is a name that commands respect in the business world. The executive is among the few elites who are appearing in the Forbes 400 business professionals. For several years, the experienced leader has held the role of co-chair and president in Fortress Investment Group. Previously, the finance guru served as a partner in Goldman Sachs. The experience he got when serving in this prestigious company helped him to make Fortress Investment Group better. Many individuals who interacted with Peter Briger when he was serving in Goldman Sach say that he was hard working and fully committed to the duties of a partner.

The decision to join Fortress Investment Group changed the life of the billionaire positively. The American based investor took on the role of leading the real estate department in Fortress Investment Group, increasing the profits of the company significantly. The visionary business leader is also the head of a credit fund in the financial investment firm, and he takes all his responsibilities well. Unlike the other two partners in the financial services company, Peter Briger joined Fortress Investment Group when it was already doing well in the market. The other partners wanted to bring in a new face to handle the real estate market and help to increase the company profits. Many individuals in the market wanted the role, but Peter Briger was the ideal professional.

Briger’s portfolio indicates that he is an MBA graduate from the prestigious University of Pennsylvania. His first degree is from the University of Princeton. When he got the kind of education he wanted, the business leader did not hesitate to join the company of his dreams. Goldman Sachs needed the services of a qualified finance professional, and they settled on Peter because of his academic background. With the basics of the profession, Briger did so well, working in the institution for almost two decades. When leaving, the executive had the role of partner, and he accomplished so much. One of the major topics that make the finance consultant influential in Fortress Investment Group is crypto assets. The entrepreneur has guided investors to earn so much while investing in different crypto assets.

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Jeremy Goldstein’s Lawyer Prowess

Before becoming one of New York’s best corporate attorneys, Jeremy Goldstein was a collegiate overachiever. Not only did he graduate from Cornell University with a Bachelor’s of Arts degree, but he graduated with distinction in all subjects as well. Next, he earned a Master’s of Arts from the University of Chicago before returning to New York and earning his Juris Doctor (law degree) from New York University.

After graduation, he joined a law firm that specialized in corporate law. He quickly began a partner at the firm due to his unique strategy of getting to know his clients. Shortly after making partner, Goldstein noticed several executive compensation consulting firms branching out on their own and finding success as independent entities.

Today, Jeremy Goldstein is a partner at his own law firm, which specializes in corporate governance and executive compensation. His firm also advises CEOs, management teams, and compensation committees. To date, Jeremy L. Goldstein & Associates has worked on some of the largest corporate transactions over the last 10 years.

Goldstein and Associates became the top corporate law firm thanks to Goldstein’s approach to working with clients. While most attorneys saw their clients as successes and failures or paydays; Jeremy Goldstein used a friendlier approach and got to know his clients to better understand what they needed out of their particular transaction.

Using his open-communication approach, Goldstein earned himself on the American Bar Association’s Mergers & Acquisition Subcommittee. He’s also considered the foremost expert on matters involving executive compensation and corporate governance. He even travels the country giving speeches on these issues.

Aside from his professional excellence, Goldstein is also an avid supporter of Fountain House, a New York-based charity dedicated to the recovery of men and women suffering from mental illness. Having New York’s best corporate attorney speaking publicly goes a long way toward removing the stigma surrounding mental illness.

As an attorney who works with clients during highly stressful situations, Goldstein’s seen his share of people who needed more than his help but didn’t get it. Sadly, many people suffering from mental illness don’t realize most mental illnesses can be easily treated or even cured.

The greatest way Goldstein helps Fountain House is by raising awareness. For the past two years, Jeremy Goldstein’s held luxurious wine dinners on top of the Nomad Hotel overlooking the New York skyline. His first dinner was such a success; guests begged him to throw a second later that year. Now, Jeremy Goldstein throws at least one wine dinner every year overlooking the New York skyline.


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Steve Ritchie Leading the Way for Papa John’s

When it comes to Steve Ritchie, here’s what you should know. Mr. Ritchie began his career with Papa John’s pizza company in 1996, as an hourly customer service representative. He has now been with the company for over 23 years and during this time, he has learned firsthand about each role that the company has and must maintain to be successful.

Steve Ritchie has been the President and Chief Executive Officer (CEO) of the pizza company since 2015 when he took over the reins. His time working as an hourly employee has helped him understand the path that needs to take to achieve employee and customer satisfaction. His career with Papa John’s as the customer service representative Mr. Ritchie ventured on and become a franchise owner in 2006. As an owner of a franchise, his leadership operating his franchise, he developed the skills to enable him to take on additional roles for the Papa John’s company.

Papa John’s is the world’s 3rd largest pizza delivery company and Mr. Ritchie strives for the company to continue to be a leader in the global development of the company, increase the brand marketing and keep in line with the digital revolution. Mr. Ritchie is in charge of 120,000 corporate and franchise members and operates 5000 stores.

Mr. Ritchie maintains the philosophy that the “best ingredient is the team members”, and that his employees may advance their careers within the company through their hard work and dedication and be recognized for their efforts. He has been working towards improving the culture of Papa John’s by requiring the employees to complete training in “bias and diversity’, since taking on the leadership role with the company. He works to ensure that along with maintaining employee trust, every aspect that the company provides is top-notch. This includes the best ingredients for the product that will result in happy employees and satisfied customers.

During his career with Papa John’s, Mr. Ritchie has worked very hard at becoming the best leader he could be. His strong leadership skills have been recognized and he strives to make sure that his employees are recognized for their work and dedication at making the company a pizza leader in the world. He works to ensure that employees have a “safe place to talk openly”, and that each employee feels that they are important to the company. Steve Ritchie has been a true asset to Papa John’s.

The success Todd Levine has received over the years handling disputes

Todd Levine is based in Miami and offers his services as an attorney in solving complex disputes that might be affecting the sellers, real estates, contractors, and investors. At the Kluger, Katzen, Kluger, and Levine he is a founding member. Also, he will offer his services to financial institutes and partnership companies. Todd has also been involved in the disputes between entertainment, commercial real estates, and sports. He attended the University of Florida where he was trained on law and finance. From the training, he gained a lot of new skills and excellent knowledge. One of the skills that have been of help in his career is being creative and has analytical thinking.

For Todd, when he is faced with any challenge, he will use his analytical thinking to come up with a creative solution. Todd Levine learned from the talent he has in that he was able to find simple solutions in every dispute that was brought up to him. Because of the success, he has received over the years in solving complex disputes he is referred to in America as the best lawyer. The reason why he is sort after by so many lawyers. He is now afraid to explain why if he has any idea, he will always implement it into action.

Every case that he will be approached with to get the best, he will handle each case individually that will make it possible for him to handle it with a different set of strategies. The best approach that has been of help to him over the years is to get the best he should get the highest understanding of every dispute and at the same time get to understand its legal side. The advice he has for young entrepreneurs is that they should love their career. Todd Levine believes that it’s okay to learn everything that’s involved in someone’s job.

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The OSI Food Solutions Way of Life

Out of all the giant manufacturers of food that the world possesses, the United States is home to one of the premier leaders. This leader is known as OSI Food Solutions, and it has a proven track record of success in food services. OSI was founded by a German immigrant named Otto Kolshwoski. Otto and his family operated a tiny butcher shop in Oak Park, Illinois, but the company would stake its claim in food wholesale years later. After going into food wholesale, the new residence of OSI would be constructed in Maywood, Illinois. The company would partake in another change of location as it would plant itself in Aurora, Illinois.

As of 2019, OSI Food Solutions is now a global enterprise that consists of 20,000 employees. In addition to that, the company now owns more than 60 technologically advanced facilities. Seventeen different countries play host to these facilities. OSI Spain incorporated high-capacity production lines to boost its processing power. By doing so, the company became much more efficient by increasing its processing power to 24,000 ton of poultry. Before this fine addition, the company’s processing production in poultry was registered at 12,000 tons.

Thanks to such dramatic and immediate results, the company’s beef and pork production follow suit, and the overall processing power of the company resulted in the production of more than 45,000 tons of raw meat. OSI Food Solutions has invested hundreds of millions of dollars in advanced technologies, which has led to a great return on investment. Over $7 million was spent on a 200-square-foot facility in the Chicago area. This facility was once owned and operated by Tyson Foods. OSI Food Solutions has strengthened its core structure to the highest degree, and it will continue to produce, develop and sell some of the tastiest value-added foods.

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Blake Mallen Made The Gig Economy Cool

Blake Mallen is a lifestyle entrepreneur that was able to see the gig economy as a viable way to make some money.

Five years ago, Blake Mallen was wondering if he was on the correct career path. He did not like what he was being to do. He looked around and saw that people like him wanted a career path that was full of freedom, flexibility, and financial opportunity.

With his new business partner named Nick Sarnicola, Blake Mallen was able to create a platform that would help increase the gig economy. This platform should develop brands for the next 15 years. These brands should allow three hundred entrepreneurs internationally in their spare or part-time. They will hopefully be able to upgrade their status and become full-time.

Mallen and Sarnicola were able to develop a global healthy lifestyle brand called Vi. This brand proved that the gig economy could be a powerful tool. This new brand disrupted the direct sales industry. This new brand showed that the new gig economy could be a fun, social and lucrative way to make some money. Visit his facebook to learn more about his platforms.

Blake Mallen believes that direct sales were originally a side gig. He does not believed people called a side gig decades ago The gig economy was first seen as a taboo because it was a completely different from the traditional 9-to-5 factory or corporate position. He knows that the gig economy was not considered cool when he graduated from high school. Mallen is glad to have made the gig economy cool.

Mallen and Sarnicola came to the realization that it was not the business model that Millennials did not like. They did not like the lack of innovation and a cool factor. Mallen and his business people created a new form of messaging that would challenge people when they were introduced to their brand. Mallen increased the message by using social media marketing practices. Facebook, Twitter, and other platforms can help spread the message of the gig economy.

Blake Mallen has shown that a person can become very successful in the gig economy.