JD.com has partnered with a leading Thai retail conglomerate, Central Group, to expand into the Thailand market as part of its expansion to Southeast Asia initiative. The largest online retailer in China launched JD Central, e-commerce platform in the country. JD is looking to increase its presence in the region further. It has already established a presence in Indonesia. Additionally, it has invested in a leading B2C e-commerce business in Vietnam called Tiki.
JD CENTRAL was opened for test operations mid last year during Jingdong’s anniversary. It provides direct sales and marketplace models. Consequently, sales have skyrocketed. Some of the categories in the site include electronics, fashion, digital products, books, best home appliances, fast-moving goods and music. More than 80% of shoppers have visited the site through mobile phones with fast-moving consumer goods, fashion, and mobile devices among the top-selling categories. Chinese products have proved to be popular, with Xiaomi, OnePlus, Huawei, Lenovo and other leading brands.
JD leveraged its cutting edge technology to build the most advanced retail operation in the world. It has brought the exemplary logistics expertise as well as impressive delivery speed to Thai market. JD CENTRAL uses the company’s Warehouse Management System to power its warehouses. Additionally, JD CENTRAL devoted itself to the provision of nationwide coverage in partnership with local service delivery providers.
According to JD CENTRAL’s CEO, Vincent Yang, the subsidiary of JD.com is excited to continue pressing on JD’s path to expanding into the Southeast Asia and serve customers in the region. He added that the partnership between JD CENTRAL and Central Group will enable them offer the best e-commerce experience to Thai customers with 100% product authenticity. He believes that the move will unlock the potential of the region’s large population and transform the local market.
JD is one of the largest e-commerce companies in China with a worth of approximately $57 billion. It started the B2C initiative to be able to help startups increase their sales leveraging its robust online infrastructure. It has also been aiming to increase its presence in the Southeast Asia and with the launch of JD CENTRAL, it is a step towards the right direction.
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