Category Archives: Business Leader

Steve Lesnard VP of Global Marketing Advocates Personalization at Scale for The North Face

As a fan of outdoors life and athletics for much of his life, new Global VP of Marketing at The North Face, Steve Lesnard, has made sports an industry-changing career. Steve loves to bike, snowboard, run and engage in martial arts, which has led to a career of 20 years and a previous marketing vice-presidential role at a major athletics brand. He finds inspiration in sports for new campaign ideas, in which he seeks to help fellow enthusiasts achieve personal goals and dreams and pursue their passion.

One of his newest means of facilitating this is the emergence of personalization at scale, which leverages consumer big data to provide individualized service. What Steve Lesnard finds fundamental in this is a shift from focusing on sales to clearly understanding what the customers are actually looking for and being able to meet that demand on a large scale. This, according to Steve, depends on listening on a continual basis.

Steve has identified the use of stories through imagery and video, the creation of in-store situational experiences, such as mock basecamp demonstrations, and the provision of a sharing network for like-minded outdoors athletes and expedition planners as valid means of engaging and communicating this personalized style of marketing campaign. Steve sums up the campaign’s direction with “Never. Stop. Exploring.” An additional component of Steve Lesnard’s marketing campaigns is the introduction of FUTURELIGHT, a technologically innovative material at The North Face, which is designed to be light, breathable and waterproof utilizing a production method called nanospinning.

Making Connections with Others and James River Capital


When someone is looking for a way to keep their small business going, there are several ways to do this. There are a lot of hurdles to starting a small business ranging from coming up with an idea to finding funding. Along the way, it will also be important to find ways to influence others. This is important because it will generate both business partners and support for a young business that is still finding ways to grow. Those who are looking for ways to influence others in the business world should listen to successful business owners. Enter Paul Saunders, the founder and CEO of a successful company called James River Capital. One of the most important ways to influence others is by making connections.

There is a saying that it’s not the grades you make, it’s the hands you shake. While grades are important, it is just as important, if not more-so, to make connections with others in the industry. When someone is looking to build a successful business, it is important to talk to those around you. Think about the people who you work with every day and find a way to develop common ground. When these relationships are built, others are more likely to bring that person into their conversations and ideas. They are also more willing to listen to your idea. This will help someone develop a positive reputation. In exchange, other business leaders are going to notice this reputation and will be more likely to help you out.

Paul Saunders built the successful commodity trading company called James River Capital. His company has been one of the leading voices in the financial sector over the past 25 years. In his free time, Paul Saunders enjoys donating to charity and helping out other young business leaders. His reputation throughout the industry is impeccable and his wisdom is listened to by those around him.

Kisling Nestico & Redick Support Ohio

Every year, The Polar Bear Jump grows. The event started in 2004 when just 70 people jumped into the lake. Last year nearly 800 people participated. Heather and Kelly Pariso along with Jeff and Debbie Fulkman came up with the idea as a fun way to raise money to give to charity. They are members of the Portage Lakes Polar Bear Club. Their club set the goal of raising $ 150,000, which translates to 600,000 meals, for the Akron-Canton Regional Foodbank. The foodbank provides food and essentials to close to 500 food pantries, hot meal provision sites, shelters, and hunger relief programs in eight counties of Northeast Ohio.

Kisling Nestico & Redick is well-known in Ohio. Each year the attorneys and staff members at KNR take part in the Portage Lakes Annual Polar Bear Jump. February 23rd will mark the 16th year for this event. The legal team and staff will plunge into the icy lake to support the Akron-Canton Regional Foodbank. KNR’s contribution will supply 100,000 meals to those in need. The compassion and advocacy shown for Kisling Nestico & Redick’s clients are also well known. The outstanding results they achieve in winning cases is impressive. KNS has a strong team of over 30 lawyers and a support staff of over 100 state-wide.

This team of attorneys has a very unique and keen ability to pin pointe the actions of insurance companies that have settled and won verdicts of over $450 Million.  Several leading organizations have recognized the firm for its outstanding performance. Kislin Nestico & Redick’s own website includes details of its attorney’s inclusion in the ranks of Super Lawyers and the Million & Multi-Million DollarAdvocates Forum. Nestico and other attorneys have also been validated by the National Trial Lawyers Association as Top 100 Trial Lawyer he dN and Top 100 Lawyers in Ohio.

Eric Lefkofsky and Tempus

Eric Lefkofsky seems to be an expert in the Tempus Chicago lab. Tempus is a medical startup that he started. While he is showing off slides of breast cancer, the lab is combining artificial intelligence and health care. He is 49 years old and has launched five companies for roughly $250 million each. He is worth $2.7 billion.

All of Eric Lefkofsky’s ventures are based on data improving the industries they are in. Tempus is no different and will allow doctors to create a more effective, personalized cancer treatment. Using the genomic sequencer Tempus can identify mutations in the epidermal growth factor gene. There are 700 employees of Tempus and after Eric Lefkofsky’s $100 million they raised another $420 million for cancer treatments. He expects the company to expand into chronic conditions next. The sequencing costs at Tempus run $1,000 to $5,000 per user. The company loses money from this, but they also license a library of insurers, researchers and drug companies.

In 2001, Eric Lefkofsky co-founded a marketing company called InnerWorkings, a transportation company called Echo Global Logistics and an advertising software company called Mediaocean. One person he hired had an idea for a company and he invested $1 million. It became Groupon. He helped a few other companies during this time. In 2014, his wife was diagnosed with breast cancer. Not understanding the lack of data from her doctors he started Tempus. Even with top data, the competition is fierce. Though he was sent fewer samples than other companies, people were surprised with the data Tempus sent back. Find out more about Eric Lefkofsky:

Ara Chackerian – The Budding Entrepreneur


As much as Ara Chackerian fancies being involved in the business industry, he has gone further to engage in philanthropic activities. His focus is mostly on community services which gives a clear picture of his need to assist the community. The line of health care seems to constitute much of his career where he has been involved in technological development which involves seeking to intertwine both technology and healthcare in a bid to bring efficient services.

The Idea

The genesis of the idea spurted from Ara Chackerian’s long term provide partners who made suggestions to not only focus on outpatient radiology but also on an outpatient psychiatry system which was meant to treat depression. This idea was reinforced by the fact that he and his partners had expanded their networking base by building many network stations around Northern California.

Transcranial Magnetic Simulation

This form of treatment for depression was startling good. Ara Chackerian found it to be very efficient in dealing with depression. It was viewed to be a third form of medical care coupled with medication and talk therapy. However, the challenge that was encountered was the need to put up awareness of this form of treatment.

The Belief

Ara Chackerian’s work was fueled by the need to expand access to the line of health care, especially in TMS. The suitability of this was to be achieved by both the physician and the patient who by using TMS, will ultimately achieve their desired results.

The Progress

Ara Chackerian’s indulgence into the line of healthcare has seen him soar greater heights. He has gone further to expand the TMS medical facilities. It is also worth to recognize the efforts that have been put in consultancy and TMS treatment rooms which provide the best atmosphere for treatment of psychiatric disorders.

The Digital Trend

Having been involved in technological development in the line of health care, Ara Chackerian views the digital assisted health care applications and Telemedicine as having the potential to identify and provide a new angle of psychiatry treatment. He fancies the need for new technology bases on the fact that it helps to recognize different trends in the patient’s behavior which assists in quick treatment and also recovery. Therefore, technology is viewed as being a necessity.

Raffaele Riva Relies On His Passion And Curiosity When Creating New Business Ventures

Raffaele Riva is a startup expert who has been able to continue putting together new business ventures by following his passion and dedication to his craft. He loves helping people to get more out of their lives and has been able to remain optimistic whether he is facing difficulties or doing well. Riva believes that people would be more successful in their lives if they learned to do what they love while trusting the process. This is how he has been able to build so many companies that have gone on to make plenty of money.

Raffaele Riva enjoys reading, and his curiosity has continued to motivate him to better understand trends in the economy, global events and news, and new disruptive technology. He also loves to help entrepreneurs who could learn a lot from his experience and knowledge in his field. He has suggested that entrepreneurs should start each day by thinking about how they can improve the lives of their clients. He believes this is one of the keys to continually growing any kind of enterprise

Raffaele Riva is the founder of AUREA Multi Family Office, and he also serves as his company’s president. He is a businessman who has been able to thrive on a global level

by creating various business ventures that offer customers financial services. Riva is an expert at managing assets, auditing, and accounting and has continued managing many different companies over the years.

Raffaele Riva earned his degree in economics while studying at the Università Cattolica del Sacro Cuore in Milan. He also finished a pair of post-graduate programs at Canton Ticino Management Business School and another university in Switzerland that focuses on the arts and sciences. Today, Riva is continuing to make smart business decisions that are helping to fuel new companies that are pleasing clients all around the world.

Russell Gimelstob and Studying

Russell Gimelstob is the name of the man who is Dune Real Estate Partners’ Head of Acquisitions. He’s much more for the company, too. He’s on its existing investment committee. He’s even its Managing Director and Partner at this moment in time. This individual became part of the Dune Real Estate Partners team right after the company came into existence. It hadn’t even been around for a full year. He was an associate back then. He worked incessantly and with time landed his Head of Acquisitions gig. He landed his Partner gig as well.

Russell Gimelstob did a lot with his career before he worked for Dune Real Estate Partners. He accommodated all sorts of positions with a famed company that’s referred to simply as Goldman Sachs. He was part of the firm’s investment banking sector between the years of 2003 and 2005. He was an analyst for the department. He concentrated on lending services that were part of the commercial real estate sector.

Russell Gimelstob had a job between the years of 2002 and 2003 as well. He was part of Goldman Sachs’ Commodities, Currencies and Fixed Income sector. He handled the trading of securities that had the assistance of commercial mortgages.

Doing things for the philanthropy sector is something that fills Gimelstob with a lot of pleasure. He does a lot for a group that’s called The Valerie Fund. The aim at the Valerie Fund is to aid youngsters who have blood conditions and cancer. It’s to aid all of the people who are related to them, too.

This man did a lot of in-depth studying at prestigious Cornell University in the state of New York. He was a major part of the athletic realm at that time as well. That’s because tennis was one of his biggest pastimes.

Tigerswan James Reese

How Veteran James Reese Became An Entrepreneur After Retiring From The Military

James Reese is an entrepreneur in the global crisis management and security industry. He is the founder, chairman, and chief executive officer of Tigerswan. He served for 25 years in Delta Force and fought in Operation Iraqi Freedom and Enduring Freedom in Afghanistan. He established Tigerswan in 2007 after retiring from the military.

Tigerswan is a veteran-owned small business headquartered in North Carolina. It is a beneficiary of the Service-Disabled Veteran-Owned Small Businesses (SDVOSB) program, as James Reese is 80% disabled from his time in the military. When a major military contract is signed there is a set-aside for businesses like his to take part in them. Tigerswan has over 300 employees and has operated in over 50 nations around the world.

Tigerswan James Reese

James Reese says that running a business is nothing like being in the military. When he served he was responsible for the lives of the people under him. He is now responsible for the lives of their families, such as having employees put their kids through college and paying their mortgages.

He’s put his assets into Tigerswan so there’s a lot of risk and liability. However, James Reese says that, on the other hand, it’s a great feeling to be an entrepreneur and build a company that grows and prospers. He has had employees from the start who understand what his company is about and have made great strides in their career.

James Reese says that the set-aside contracts that SDVOSB makes available were influential but not a deciding factor in starting Tigerswan. He came up with the idea of it while serving in Iraq before he knew about SDVOSB. His big break was providing translators to a major defense contractor who had signed a deal with the Department of Defense.

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Alejandro Betancourt Lopez: Ensuring Investment a Reliable Future

Alejandro Betancourt Lopez is the type of man who sees great value in analyzing the past. He thinks that we far too often allow this past to escape from our streams of consciousness when, in reality, they are extremely important to the decision-making process. Alejandro Betancourt Lopez knows that if you stare too long into the past, it can be difficult to move forward. At the same time, however, he believes that if you are unable to learn from your mistakes, it is difficult to progress at all within the industry. If it were not for the lessons he was able to learn from failure, he does not see how he would have become half as successful as he is today.

Of course, the financial success is only the tip of the iceberg when it comes to the benefits he gets out of his job. To him, this is the least significant aspect of his career. There are far more exciting parts about it that he prefers to focus on, like the fact that there is an unlimited potential for growth. This reality keeps him motivated to always try his best, and wherever this motivation comes from in his heart, he is thankful for its existence. Alejandro Betancourt Lopez has been all around the world, and he is knowledgeable enough about it to know that not everyone enjoys their careers as much as he does. Because of this, he tends to be thankful of the opportunities that open up before him, and he wants the world to know that he will utilize his opportunities to better it at large.

This is a goal he has had since he was young, and he does not plan on abandoning it the moment he reaches success. This is one of the strongest distinguishing factors for Alejandro Betancourt Lopez; the fact that he has been willing to prove his devotion to the issues he discusses through his career has made him extremely appealing to the public. He is known as a man of action, and not without good reason. As long as he is calling the shots, the investment industry will have a reliable future.

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Discover Your Fashion Passion at Academy of Art University


Those interested in fashion design can discover their fashion passion at the Academy of Art University. This fine arts school is located in the center of gorgeous San Francisco. This eclectic neighborhood has always embraced art and diversity. The close knitted neighborhood comes together often for community volunteer projects that benefits their neighborhood and other people. The Academy of Art University runs an impressive fashion design program known for its diverse creativity results. The fashion school students attended the well regarded New York Fashion Week just last Fall. Their runway fashions were an overwhelming hit for the audience in attendance.

New York Fashion Week is a haven for those that want to showcase their original fashion designs. The talented students that participated from the Academy of Art University presented some exciting fashion-forward outfits. These designs represented current environmental concerns with fun fabrics and clothing styles made from ordinary trash materials. Other students presented unique fashion expressions that conveyed their diverse cultural and heritage backgrounds. The runway was filled with beautiful Asian fabrics and designs, Scottish styles and other around-the-globe designs. Soft knits featured intriguing textures, and spectacular draping techniques were on display. These creative fashion students and graduates showed the stunning results from their studies at the well respected Academy of Art University.

The staff from Academy of Art University each have distinctive backgrounds that give them an edge in teaching their specialties. While the fashion school is well known to the public, this all-inclusive university offers many fine degrees and specialized courses to prepare for a huge myriad of arts employment possibilities. The campus is absolutely sensational, and the positive energy vibrations are felt wherever a person is on this thriving college campus. Students find the campus beneficial for spurring their authentically diverse creativity passions and future career goals.

It is easy to see why the students attending Academy of Art University get inspired from each other in a good way. This university has long promoted environmental and social causes. Students and staff often take part in the various neighborhood volunteer activities. Academy of Art University promotes creative individuality.

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