The life of Doe Deere is a story about achieving the American Dream in the world of fashion. When Doe, her mother, and her sister packed up their lives in Russia to move to the United States, they had a lot of hope for the future. The family setting in New York City and quickly realized that things were not going to be as easy as they had hoped they would be. While Doe Deere thought about giving up and the family even considered moving to Russia, she continued to pursue her dreams of becoming an important name in fashion. This is how her makeup company, Lime Crime, was first created.
While living in an apartment with her boyfriend in New York, Doe Deere began creating bold pieces of fashion from clothing that had been repurposed and redesigned. She began to develop a following on social media for not just her fashion, but also her makeup. It was then that she decided to venture into selling makeup alongside side her repurposed creations. The began and cruelty-free makeup brand Lime Crime was then born and quickly became known for the bright colors that were offered. Lime Crime became a big name in makeup and Doe Deere was excited to see all of the success that she achieved. Recently, she decided that it was time to move on from makeup and she was able to spend more time on Poppy Angeloff, her jewelry brand.
THE QUEEN 👑 My personal favorite from the Soulmates trilogy, can you guess why? 💚💗 Pink+Green is my signature combination, plus you can’t go wrong with emeralds & rubies! On sale now on… https://t.co/LJeAW47O7F
— Doe Deere (@doedeere) November 23, 2018
Poppy Angeloff is inspired by Victorian designs but it bright and colorful like everything else Doe Deere has become known for. She spent several months learning about different aspects of jewelry design over the years and how jewelry is made. While her designs have modern influence, she has determined that she is inspired by designs from the Victorian era above all else. Above all, Doe Deere has always considered herself an artist and designer. This jewelry line is allowing her to bring her art to a new medium and is part of the evolution that she is going through as an artist. Above all, Doe Deere will always be bold.