Category Archives: Female CEO

Lori Senecal: An Expert in Advertising

Lori Senecal is a brilliant leader who has been recognized for her great leadership style. She is a strategist who in many instances has been instrumental in transforming companies from small firms to global players. Her visionary leadership has developed her reputation as an individual who inspires growth among teams and dedicated to growth of enterprises. She is a mentor to young women who aspire to become leaders and a great role model to those in the advertising field.

Senecal has achieved great success in her career gaining industry recognition. She has been in the advertising and branding industry for over ten years which are marked with immense contributions to both employees and company growth. Lori describes herself as an individual who is constantly seeking innovation and pursuing great dreams that were nurtured at an early age. She was determined to achieving her leadership goals and has remained focused to enhance greater accomplishments in her personal and career life.

Advertising is a skill Lori has mastered with ease and executes it exceptionally. She has been identified by many companies as a brand that would steer their growth. This has attracted contracts with big companies that are interested in growing their global presence and brand superiority. Lori has partnered with BMW, Coca Cola and Nestle to improve their brand awareness globally. Her expertise is sought in many companies in America and across the globe.

Senecal is proud to be associated with the best companies in advertising. She has worked with various firms where she has made great influence on performance and employee growth. She currently serves as a global chief executive officer at both Crispin Porter & Bogusky and MDC Partners. According to Campaign Live, her role in the companies is critical for their survival and has been pivotal in increasing their global presence and revenue.

Lori got her career breakthrough at KBS where she grew the company from a two hundred employees company to more than nine hundred employees and acquiring global agencies. She was recognized as a transformational leader and received awards form Ad Age. She has since then dedicated herself to growth. Follow Lori on Twitter.

An In-Depth Look at Lori Senecal and her Innovative Skills

Lori Senecal was appointed as the Global CEO serving at Crispin Porter and Bogusky. She associates her today’s success with her early life. Lori further states that the success of her older siblings served as a piece of motivation into achieving greater goals in her career and life in general.

The Journey to Success for Lori Senecal

Lori Senecal holds a degree in sales and marketing. She began her career journey after graduating from university, and everything she touched became a success. Her leading aptitude makes companies rise to a whole new level than she found it. Lori is devoted to bringing the best out of people, and this has made her famous among bosses, and they all yearn to have her leading their companies. Her innovation skills led to the launching of a young marketing unit in 2003 popularly known as TAG Ideation. Lori has worked with renowned brands such as Applebee’s, Xbox, Nabisco, Molson, InBev, Weight Watchers Sprint, and Staples. She has also served as the global accountant director at Coca-Cola. Check out Adweek to know more.

Career Background of Lori Senecal

Between 2005 and 2008, DDB Worldwide Communications Group Inc. hosted Lori as its chief marketing officer. She was later promoted to serve as the head of the whole sales and marketing division. Due to helping in actualizing TAG Ideation, Lori was made the co-managing director by McCann Erickson Worldwide (a subsidiary of DDB Worldwide Communications Group Inc.)at TAG New York. Lori also served as the accountant management director and executive vice president of McCann World Group. She became the CEO, vice president and a partner at Kirshenbaum Bond and Partners. Lori worked as the CEO and Director at MDC Partners Inc. between 2014 and 2015 and later made the international chief executive officer of Crispin Porter and Bogusky. It is at the beginning of April 2015 that she was made the director of the Advertising Council Inc.

Lori Senecal’s Accomplishments

According to Blogwebpedia, Lori is a member and director of the Ad Council Board and has portrayed her competitive and innovative leadership skills. It is in 2013 that she scooped the Quantum Leap Award AWNY Game Changer Awards. She was also declared the queen in the world of advertisement. Senecal’s ability to grow companies in a short period has made her popular among companies.

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