Category Archives: Inspirational Women

Desiree Perez – a Resilient Woman Who Has Overcome All Barriers and Made It in the Music Business

Desiree Perez

Billboard is an American brand that specializes in the publishing of entertainment pieces like news, video and magazines. The brand is popular for the Billboard 100 music chart and the Billboard 200 album chart. The two charts track the most popular songs and albums across the globe respectively. Billboard also publishes numerous listicles that recognize the most influential executives and artists in the music industry. One of the listicles is the Billboard Power 100.

The 2019 Billboard Power 100 list featured Desiree Perez, Roc Nation’s Chief Operations Officer, Shawn Carter, popularly known as Jay-Z, and Roc Nation’s Chief Executive Officer, Jay Brown in the 41st spot. This was after the success of Jay-Z’s tour for his 4:44 album. The tour brought in over $45 million in gross income. The album’s success also made him the first artist in over 10 years to appear twice on Billboard’s year-end Top 25 Tour charts. This success is highly attributed to the incredible work done by Desiree Perez and her team of top executives.

Desiree Perez is a phenomenal woman who has worked hard over the years to make a name for herself in the music industry specifically the business side of it. Desiree has over 20 years of experience in the entertainment industry and produced great results. A good example is when Rihanna, a popular and award-winning artist based in the United States of America, went on tour after the release of her album “Anti.” Desiree Perez was able to negotiate a huge collaboration deal between Rihanna’s album and Samsung. Her incredible track record, skills and vast knowledge have enabled her to rise to the position of Chief Operating Officer of Roc Nation. Even at Roc Nation, Desiree Perez has always brought her A-game to the negotiating table and this has reaped tremendous results.

Desiree Perez

Raising a Boss, Like Isabel Dos Santos

It should come as no surprise that the richest woman in Africa, Isabel dos Santos, carries herself like a ‘Boss’ at all times. This is a woman who exudes strength and who’s actions embody the term ’empowered’. Isabel dos Santos is the daughter of the former Angolian president, Jose Eduardo Dos Santos. When Jose Eduardo left his position of power, he left many of his business dealings to his oldest daughter, Isabel dos Santos. Jose Eduardo Dos Santos had to have honed a secret formula for raising a confident and fearless young woman in a male-dominated society.

There is no telling how much discrimination and chauvinism Isabel had to over come in order to successfully run the companies that were passed down to her. Isabel dos Santos recently revealed in an interview that growing up, her father and brothers never told her things like “girls don’t do this” or “girls can’t be that”. Having male figures around who make you feel like your an equal, and that your role in society is not for them to decide, is almost essential for guaranteeing a young girls competency in the business realm. She says that she never recalled hearing statements like “don’t worry, your brothers work”. Isabel Dos Santos was being shown, without words, what her dad truly thought of her potential.

Similar to Isabel Dos Santos’s dad, I think that all parents should understand the importance of what they say and don’t say to their daughters. Jose Eduardo Dos Santos could have easily relegated his daughter to housework and tasks that would reinforce her female inferiority, but he did the exact opposite. I think that it is extremely important that parents consider what their values are, and whether or not they’ve been programming their daughters to have self-limiting beliefs. These simple things are very essential to raising a fearless ‘Boss-Woman’ (Crunchbase).

Lime Crime’s Doe Deere: Revealing the Inner You Through Cosmetics

Doe Deere is the founder of the cosmetic company Lime Crime. A successful entrepreneur, Deere is an inspirational model of the driven business woman. Lime Crime is a company that sells animal-free cosmetics in noticeably vibrant colors. The goal is to sell makeup that expresses the inner mood of the individual. Deere had the dream to start the company for several years and finally decided she would make it come true.

Know more: https://www.crunchbase.com/person/doe-deere

There were a few bumps on the road along the way however. When Deere collaborated with experts, they told her cosmetics couldn’t be sold online. Women would want to try lipstick on first before purchasing. Deere came up with a solution to not just present the color as a swatch on paper, but to actually present a picture of someone with the lipstick on. Shortly afterward, this idea became the industry standard.

Though Deere fully appreciates the aspects of e-commerce, a little later down the road Lime Crime encountered a security breach. Luckily her business team was able to connect quickly with security experts to block the cyber thieves who were stealing her customers information, and together they were able to make the system stronger so as to prevent the issue from reoccurring.

With extreme perseverance Deere made her cosmetic company a success. Her advice to fellow entrepreneurs is not only to keep pushing for success, but also to fully respect and love one’s customers. Though there was nothing Deere could have done ahead of time to prevent the cyber attack, she felt personally responsible. This is because she truly cares for her consumers and wants to make sure they are completely satisfied with Lime Crime. Because of this she says the customer service portion of her website is the most important. She recommends every entrepreneur sets up a way to receive customer feedback, and sincerely analyses the feedback she gets. If you truly respect and love your customer, you will receive the same in return for your product. Along these same lines Deere believes love for one’s own product will come across to the consumer. She truly believes in her brand and in its image, and so her customers do as well.

Every entrepreneur can benefit from the inspiring story Doe Deere provides. No matter your company or your product, if you respect what you are selling and who you are selling it to, you will be successful.

Visit www.doedeere.com for more details.