It should come as no surprise that the richest woman in Africa, Isabel dos Santos, carries herself like a ‘Boss’ at all times. This is a woman who exudes strength and who’s actions embody the term ’empowered’. Isabel dos Santos is the daughter of the former Angolian president, Jose Eduardo Dos Santos. When Jose Eduardo left his position of power, he left many of his business dealings to his oldest daughter, Isabel dos Santos. Jose Eduardo Dos Santos had to have honed a secret formula for raising a confident and fearless young woman in a male-dominated society.
There is no telling how much discrimination and chauvinism Isabel had to over come in order to successfully run the companies that were passed down to her. Isabel dos Santos recently revealed in an interview that growing up, her father and brothers never told her things like “girls don’t do this” or “girls can’t be that”. Having male figures around who make you feel like your an equal, and that your role in society is not for them to decide, is almost essential for guaranteeing a young girls competency in the business realm. She says that she never recalled hearing statements like “don’t worry, your brothers work”. Isabel Dos Santos was being shown, without words, what her dad truly thought of her potential.
Similar to Isabel Dos Santos’s dad, I think that all parents should understand the importance of what they say and don’t say to their daughters. Jose Eduardo Dos Santos could have easily relegated his daughter to housework and tasks that would reinforce her female inferiority, but he did the exact opposite. I think that it is extremely important that parents consider what their values are, and whether or not they’ve been programming their daughters to have self-limiting beliefs. These simple things are very essential to raising a fearless ‘Boss-Woman’ (Crunchbase).
Doe Deere is the founder of the cosmetic company Lime Crime. A successful entrepreneur, Deere is an inspirational model of the driven business woman. Lime Crime is a company that sells animal-free cosmetics in noticeably vibrant colors. The goal is to sell makeup that expresses the inner mood of the individual. Deere had the dream to start the company for several years and finally decided she would make it come true.
Know more: https://www.crunchbase.com/person/doe-deere
There were a few bumps on the road along the way however. When Deere collaborated with experts, they told her cosmetics couldn’t be sold online. Women would want to try lipstick on first before purchasing. Deere came up with a solution to not just present the color as a swatch on paper, but to actually present a picture of someone with the lipstick on. Shortly afterward, this idea became the industry standard.
Though Deere fully appreciates the aspects of e-commerce, a little later down the road Lime Crime encountered a security breach. Luckily her business team was able to connect quickly with security experts to block the cyber thieves who were stealing her customers information, and together they were able to make the system stronger so as to prevent the issue from reoccurring.
With extreme perseverance Deere made her cosmetic company a success. Her advice to fellow entrepreneurs is not only to keep pushing for success, but also to fully respect and love one’s customers. Though there was nothing Deere could have done ahead of time to prevent the cyber attack, she felt personally responsible. This is because she truly cares for her consumers and wants to make sure they are completely satisfied with Lime Crime. Because of this she says the customer service portion of her website is the most important. She recommends every entrepreneur sets up a way to receive customer feedback, and sincerely analyses the feedback she gets. If you truly respect and love your customer, you will receive the same in return for your product. Along these same lines Deere believes love for one’s own product will come across to the consumer. She truly believes in her brand and in its image, and so her customers do as well.
Every entrepreneur can benefit from the inspiring story Doe Deere provides. No matter your company or your product, if you respect what you are selling and who you are selling it to, you will be successful.
Visit www.doedeere.com for more details.