Doe Deere is the founder of the cosmetic company Lime Crime. A successful entrepreneur, Deere is an inspirational model of the driven business woman. Lime Crime is a company that sells animal-free cosmetics in noticeably vibrant colors. The goal is to sell makeup that expresses the inner mood of the individual. Deere had the dream to start the company for several years and finally decided she would make it come true.
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There were a few bumps on the road along the way however. When Deere collaborated with experts, they told her cosmetics couldn’t be sold online. Women would want to try lipstick on first before purchasing. Deere came up with a solution to not just present the color as a swatch on paper, but to actually present a picture of someone with the lipstick on. Shortly afterward, this idea became the industry standard.
Though Deere fully appreciates the aspects of e-commerce, a little later down the road Lime Crime encountered a security breach. Luckily her business team was able to connect quickly with security experts to block the cyber thieves who were stealing her customers information, and together they were able to make the system stronger so as to prevent the issue from reoccurring.
With extreme perseverance Deere made her cosmetic company a success. Her advice to fellow entrepreneurs is not only to keep pushing for success, but also to fully respect and love one’s customers. Though there was nothing Deere could have done ahead of time to prevent the cyber attack, she felt personally responsible. This is because she truly cares for her consumers and wants to make sure they are completely satisfied with Lime Crime. Because of this she says the customer service portion of her website is the most important. She recommends every entrepreneur sets up a way to receive customer feedback, and sincerely analyses the feedback she gets. If you truly respect and love your customer, you will receive the same in return for your product. Along these same lines Deere believes love for one’s own product will come across to the consumer. She truly believes in her brand and in its image, and so her customers do as well.
Every entrepreneur can benefit from the inspiring story Doe Deere provides. No matter your company or your product, if you respect what you are selling and who you are selling it to, you will be successful.
Visit www.doedeere.com for more details.