Billboard is an American brand that specializes in the publishing of entertainment pieces like news, video and magazines. The brand is popular for the Billboard 100 music chart and the Billboard 200 album chart. The two charts track the most popular songs and albums across the globe respectively. Billboard also publishes numerous listicles that recognize the most influential executives and artists in the music industry. One of the listicles is the Billboard Power 100.
The 2019 Billboard Power 100 list featured Desiree Perez, Roc Nation’s Chief Operations Officer, Shawn Carter, popularly known as Jay-Z, and Roc Nation’s Chief Executive Officer, Jay Brown in the 41st spot. This was after the success of Jay-Z’s tour for his 4:44 album. The tour brought in over $45 million in gross income. The album’s success also made him the first artist in over 10 years to appear twice on Billboard’s year-end Top 25 Tour charts. This success is highly attributed to the incredible work done by Desiree Perez and her team of top executives.
Desiree Perez is a phenomenal woman who has worked hard over the years to make a name for herself in the music industry specifically the business side of it. Desiree has over 20 years of experience in the entertainment industry and produced great results. A good example is when Rihanna, a popular and award-winning artist based in the United States of America, went on tour after the release of her album “Anti.” Desiree Perez was able to negotiate a huge collaboration deal between Rihanna’s album and Samsung. Her incredible track record, skills and vast knowledge have enabled her to rise to the position of Chief Operating Officer of Roc Nation. Even at Roc Nation, Desiree Perez has always brought her A-game to the negotiating table and this has reaped tremendous results.