Category Archives: Philanthropist & Entrepreneur

Steve Lesnard Shares His Ideas on Digital Marketing

Digital and social media platforms are taking over the marketing industry. With the emergence of start technology, it is only reasonable to create advertising and marketing methods through the platforms. New products have a higher chance of reaching the potential client if marketed social media. For brands to get through to the customer, they put their clients’ interests first and focus on personalizing their approach. The companies also have clearly stated benefits to the consumer. Steve Lesnard holds a degree in business and entrepreneurship, and he shares with us his insights on marketing in the exciting digital platforms.

Steve lesnard’s principles for effective advertising

His experience in the business world is exceptional. He has previously been recognized several times for his authentic ideas and breathtaking creations. He has also been recognized for growing a sports following from five hundred thousand to seven million people through a strategic deal with Apple to grow the brand’s name. Talking to upcoming marketers and entrepreneurs, Steve Lesnard offered two principles that should be adhered to when presenting a new product to a client. Quoting a saying by Walt Disney, Steve Lesnard advised entrepreneurs to keep their presentation simple and to the point. Most advertisements have clear outlines specifying what value the product offers the client or any new details that interest the client.

Steve Lesnard used iPod as an example as they used the simple slogan ten songs in your pocket to keep the clients focus on the solution they offered to their problem. He also advised that the best way to make your advert stand out is to bring it to life. As vague as this may sound, the strategy has been used by major companies and has proven successful. The strategy involves visualizing what you want your customer to experience. Showing the client how their products will look like on them or how the product will add value to their life. This can be actualized by placing the product in the best settings and outlining the best features of the products for the client to remember. Keeping the consumer in mind is always key in creating powerful adverts.

Adam Milstein Provides Vital Assistance to Jewish Communities

Adam Milstein is the first-born son of a home maker mother and a real estate developer father. Mr. Milstein spent his early years in Israel and joined the Israel Defense Forces in 1971. His mandatory service included assignment to Ariel Sharon’s army division during the 1973 Yom Kippur War.

After he finished his military service, Mr. Milstein enrolled in the Israeli Institute of Technology, from which he graduated with honors with a Bachelor’s in business and economics. During his college years, Mr. Milstein obtained indispensable real estate investment experience by helping to expand his father’s real estate development business.

Mr. Milstein continued his education at the University of Southern California, where he received his Master’s in Business Administration in 1983. He entered the real estate profession as a sales agent and eventually gained enough experience to become a successful real estate investor.

Adam Milstein and his wife Gila were married in Haifa in 1974. The couple moved to the United States seven years later and became actively involved in philanthropic endeavors that strengthen Jewish communities worldwide. Adam Milstein’s community development efforts are based on the principles of active philanthropy, life-time impact, and synergy.

Mr. Milstein and his wife co-founded the Adam and Gila Milstein Family Foundation (AGMFF), which contributes to causes that strengthen the Jewish people and that promote a positive U.S.-Israeli relationship. Mr. Milstein is also the co-founder of the Israeli-American Council and currently serves as its Chairman of the Board.

In addition to financial resources, the Milsteins commit significant time and expertise to every project they sponsor. They create partnerships with agencies that support individuals throughout the entire life cycle, from childhood through later adulthood, and actively promote organizations that maintain life-long connections with service recipients.

Through consulting and fundraising, Adam and Gila Milstein help non-profit agencies to enhance their overall impact by partnering with other community-based organizations that have shared goals and a similar mission. Adam Milstein is a Board member of several organizations that promote Jewish solidarity and that support Jewish communities. He and Gila continue their active philanthropy through the work of the AGMFF.

Stream Energy: Rewriting Social Empowerment Narrative in Dallas

Corporate scholars point out that the greatest mark of a company is how it uses its profits, especially on philanthropy. Although Stream Energy was one of the most active companies in the charity world, Hurricane Harvey redefined their approach in this important niche. With over 56 inches rain, it was a moment to revisit their approach to charity especially to neighborhoods surrounding Huston.

Since the company was one of the less affected by this hurricane, it used a large portion of its profits to help families get back together after the infamous hurricane. The management of Stream Energy, with the help of other professionals, designed one of the most effective foundations in Texas.

Through this foundation, Stream Energy has been able to change thousands of lives in Texas and more importantly children’s lives. Unlike other organizations, the foundation understands that collaborating with other entities helps in expanding the operational scope.

For less than three years, the entity has worked with different organizations in Dallas especially in giving children a better experience on their recreational lives. Through different programs, Stream Cares continues to change thousands of homeless children in Texas and its environs and this according to the management this is their greatest contribution to Texas communities.

Stream Energy was previously one of the most active partners to other charitable organizations such as the Red Cross. Although the organization is currently channeling their CSR to their foundation, they still work with global charity organizations regularly. According to the management, this relationship with other entities helps them to retain a good working relationship with other organization.

Apart from changing lives through their well-thought energy programs, the management believes that this is also a better way to serve the Texas population and more importantly share their profits with thousands of people. In 2019, the company intends to improve its resource allocation to the foundation.

With other major projects in like such their Green project, the company is still focused on its four-pillar plan. Some of the projects include providing unmatched energy services to both commercial premises as well as private spaces. The company is also a leader in providing wireless services and Internet connections.