There are two types of successful businesses over the years. The first type are those that emit self-confidence and sell a product that is simply too good to ignore. These kinds of businesses often have a stronghold on their market consumer base. While second type are a pair of businesses that can work together to meet a greater portion of consumer demand. OSI Industries and Impossible Foods just became the most recent of companies to reach this status. It was a partnership between a meat supplier and a meatless food producer, but the combined nature of their product would encompass nearly all consumers. These two companies describe how their background evolved into this business move.
In order to first understand the current state of food distribution, one has to flashback over a century ago to 1909. Chicago had a thriving German immigrant population and one of them had the unusual idea of starting his own business. The shop saw modern success over the years, but it was the emergence of Ray Kroc during the post-war era that changed everything. This individual built an international food corporation form the ground up. OSI Industries was signed on as the meat producer and distributor. The company owes a good portion of their success to this partnership. View all job openings at careerbuilder.com
In each generation there will be innovate individuals who seek to challenge the status quo. The 2010s introduced an individual named Patrick Brown who had the connections and knowledge to find a new solution to making the age old food we enjoy. He spent several years researching and experimenting with planets to produce an alternative food that consumers could enjoy. The results of his labor were revealed in 2016 when the Impossible Burger made its national debut. Consumers were shocked at how much it tasted like a normal burger, but yet was more healthier than the typical option. OSI Industries took notice of this rising competition.
The solution that both companies reached was a partnership to give Impossible Burger access to large scale production planet, while OSI Industries could sell the product under their expansive global network.
For more information about OSI visit at https://www.forbes.com/companies/osi-group/#2e9ebe5e2c26