Category Archives: Woman To Watch

Lori Senecal: The New Global CEO

In an article on Campaignlive, Lori Senecal is one of the top leaders of Kirshenbaum Bond Senecal + Partners (kbs+) and CP+B. Much of her early successes were with kbs+. Kirshenbaum has some of the biggest clients in the world, like BMW, Vanguard, and HomeGoods. Senecal has worked with the companies for years.

She’s also pioneered the company’s culture of invention. Before Senecal, kbs+ was slowly succeeding, but with her guidance, she focused the company on creating breakthroughs. The many “firsts” she helped created delivered competitive advantages for the brands and businesses the company helped. She also played a huge role in the creation of numerous kbs+ support organizations.

All of the side businesses that Senecal had a hand in were developed as part of kbs+’s culture. The company’s investment arm was kbs+ Ventures. Their tech practice was kbs+ Spies and Assassins. They even have a branch that helps other brands become publishers, kbs+ Content Labs.

Since her days as President of McCann Erickson’s New York office, Senecal has been a rising star. She has attracted the attention of recognizing organizations. In recent years, she’s received a Quantum Leap award, which is one of the highest honors given at the AWNY Game Change Awards.

Even though she’s had many great years at kbs+, her greatest success could be her recent promotion at CP+B. A few months ago, it was announced that CP+B named Lori Senecal their new Global CEO. Not only is she the new Global CEO, the position of Global CEO is new. CP+B created this position for Senecal.

Her dedication to the company’s global growth and expansion exceeded far beyond what they could’ve hoped. She’s now managing and coordinating all eight of the firm’s international offices. She’s also overseeing all further development of those offices.

Her work and pioneering have made her one of the top leaders in the entire industry. She’s known for being a thoughtful leader, management specialist, technology enthusiast, innovative, and inventive on a global scale. CP+B hopes that she continues to fuel their international momentum. She even won the Infiniti global creative account.

One big perk of her new role is being able to work with Chuck Porter and the CP+B leadership team. She’s admired their work for years and is more than excited to finally join the team.

Reference: fastcompany.

To know more about Lori, you can check out her Adweek profile.