Category Archives: Women Business

Desiree Perez – a Resilient Woman Who Has Overcome All Barriers and Made It in the Music Business

Desiree Perez

Billboard is an American brand that specializes in the publishing of entertainment pieces like news, video and magazines. The brand is popular for the Billboard 100 music chart and the Billboard 200 album chart. The two charts track the most popular songs and albums across the globe respectively. Billboard also publishes numerous listicles that recognize the most influential executives and artists in the music industry. One of the listicles is the Billboard Power 100.

The 2019 Billboard Power 100 list featured Desiree Perez, Roc Nation’s Chief Operations Officer, Shawn Carter, popularly known as Jay-Z, and Roc Nation’s Chief Executive Officer, Jay Brown in the 41st spot. This was after the success of Jay-Z’s tour for his 4:44 album. The tour brought in over $45 million in gross income. The album’s success also made him the first artist in over 10 years to appear twice on Billboard’s year-end Top 25 Tour charts. This success is highly attributed to the incredible work done by Desiree Perez and her team of top executives.

Desiree Perez is a phenomenal woman who has worked hard over the years to make a name for herself in the music industry specifically the business side of it. Desiree has over 20 years of experience in the entertainment industry and produced great results. A good example is when Rihanna, a popular and award-winning artist based in the United States of America, went on tour after the release of her album “Anti.” Desiree Perez was able to negotiate a huge collaboration deal between Rihanna’s album and Samsung. Her incredible track record, skills and vast knowledge have enabled her to rise to the position of Chief Operating Officer of Roc Nation. Even at Roc Nation, Desiree Perez has always brought her A-game to the negotiating table and this has reaped tremendous results.

Desiree Perez

Doe Deere: Never A Dull Color

The life of Doe Deere is a story about achieving the American Dream in the world of fashion. When Doe, her mother, and her sister packed up their lives in Russia to move to the United States, they had a lot of hope for the future. The family setting in New York City and quickly realized that things were not going to be as easy as they had hoped they would be. While Doe Deere thought about giving up and the family even considered moving to Russia, she continued to pursue her dreams of becoming an important name in fashion. This is how her makeup company, Lime Crime, was first created.

While living in an apartment with her boyfriend in New York, Doe Deere began creating bold pieces of fashion from clothing that had been repurposed and redesigned. She began to develop a following on social media for not just her fashion, but also her makeup. It was then that she decided to venture into selling makeup alongside side her repurposed creations. The began and cruelty-free makeup brand Lime Crime was then born and quickly became known for the bright colors that were offered. Lime Crime became a big name in makeup and Doe Deere was excited to see all of the success that she achieved. Recently, she decided that it was time to move on from makeup and she was able to spend more time on Poppy Angeloff, her jewelry brand.

Poppy Angeloff is inspired by Victorian designs but it bright and colorful like everything else Doe Deere has become known for. She spent several months learning about different aspects of jewelry design over the years and how jewelry is made. While her designs have modern influence, she has determined that she is inspired by designs from the Victorian era above all else. Above all, Doe Deere has always considered herself an artist and designer. This jewelry line is allowing her to bring her art to a new medium and is part of the evolution that she is going through as an artist. Above all, Doe Deere will always be bold.

https://www.prnewswire.com/news-releases/lime-crime-founder-doe-deere-launches-new-jewelry-line-poppy-angeloff-300742901.html