Dan Bethelmy-Rada is no stranger to success. As the for L’Oreal, he has a profound background and extensive experience with launching campaigns for new product lines. One such project, Biolage R.A.W .maybe is most ambitious endeavor yet. He has dedicated his time and expertise in developing a product line that is all-natural and respects the environment.
L’Oreal is fulfilling a mission to utilize 100% renewable materials by 2020. Currently, 59% of the raw materials that L’Oreal brands process to create their beauty products comes from sustainable and renewable sources. Bethelmy-Rada raised the bar to almost 90% for Biolage R.A.W Nourish shampoo and conditioner. Many of these sources for their raw materials are plant-based and can be found growing in the Earth’s rainforests. About 1,600 organic materials, representing 340 species, are grown as crops in over 100 countries worldwide.
As an important partner with quality suppliers, Dan Bethelmy-Rada of L’Oreal ensures that they respect the biodiversity of the regions in which their raw materials are grown. This includes responsible farming practices, maintaining soil health and refraining from deforestation. Another important concern is using water resources responsibly. They are also working on minimizing their water footprint by developing products that have a high biodegradability. For example, the company manufactures cardboard packaging. The wood used to make this cardboard comes from wood that is grown within sustainable forests. The other species of plants and animals living in these forests are not harmed. L’Oreal is determined to minimize its impact on the surrounding environment and local ecosystems.
Dan Bethelmy-Rada also seeks to be socially responsible by improving the conditions in which their producers work in. This includes environments that are not toxic, do not affect their overall health in a negative manner, and enhances the quality of their overall lives. Great care is taken to ensure they are paid fairly.