Donata Meirelles: Characteristics of a Progressive Fashion Brand

The Brazilian fashion market is one of the fastest growing in the world, thanks to — Donata Meirelles. In this industry, she is not only a writer and an art director, but also a loyal consumer. Donata believes that for one to be a big name in the fashion industry, creativity is essential. One of her job descriptions is to find and recommend creative pieces. She points out that any fashion piece should have a creative aspect. Last year, the fashion market was home to some of the best trends such as transparent bugs, unmatched fabrics, and brilliant designs. She points out that the level of creativity was unparalleled.

She also points out that any upcoming designer and fashion brand should have bold products — more importantly, should pay attention to details. Donata notices that most of the mainstream fashion brands are reluctant to implement bold ideas. As a result, clients and fashion customers have started moving to smaller brands, which are more willing to step in and be bold with their ideas. Donata also points out that the modern fashion consumer is also keen on details. Details — regardless of the fashion item — have replaced some purchasing factors such as prices. Donata points out that this trend is part of the fashion world. To learn more about Donata Meirelles view her Crunchbase profile

Donata Meirelles has also observed how customer embraces individualized items. Just like other markets, the modern consumer is keen on looking for products that fit their taste, the perception of life and more importantly a trendy item. Donata advises the upcoming designers to pay attention to ‘the customization factor’ in their fashion items. Although the customization market is still relatively small — she believes it has unmatched potential. Customization as a market requires understanding and the best way to understand your market — according to Donata Meirelles — is by research. She points out that information on different markets is now readily available in different spaces.

Finally, she believes that finding and cultivating one’s fashion voice is critical. Donata Meirelles is a firm believer that an authentic voice is what enables major brands to remain consistent in the fashion market. Finding a voice however requires work and more importantly — endless experimentation. The extent of experimentation, according to her, should be controlled and accommodative to customers. As the creative editor in one of the most vocal fashion publication in Brazil, she points out that she has interacted with companies operating on a million dollar budget but do not have an authentic voice. Operating without a specific ‘fashion voice’ that customers can relate with — is dangerous. Read more: http://www.aloalobahia.com/fotos/com-recado-de-bill-clinton-donata-meirelles-promove-jantar-no-palacio-da-aclamacao