Edwin Miranda Shares His Passion For Digital Marketing

Edwin Miranda is a business executive and brand strategist. For the past 25 years, he has been the chief executive officer of KOI IXS. This marketing company, based in the Miami/Fort Lauderdale area, uses technology and consumer-driven insights to help its customers achieve higher performance. They offer measurable results and a unique approach that blends creativity and performance-based KPI’s.

He says that performance marketing can help global brands engage in meaningful ways with their customers and acquire a larger market share. Edwin Miranda says that his team is made up of passionate and talented people including strategists, designers, and creators. His company has worked with many influential brands over the years and he likes to provide them with the edge they need to stand out from the crowd.

He starts his days early by getting up at 5:30 am, working out, and checking his news feeds and emails. After that, he spends time with his wife and kids before getting to his office each day at 7:30 am. Edwin Miranda says he has a daily meeting each morning where they bring ideas to life.

A new trend that he is really excited by is attribution and predictive marketing. He says that this produces great results for his clients. His company uses machine learning technologies to help their clients acquire and grow their customer base. It is effective at identifying lapsed and at-risk customers so that they remain customers of a brand he is working for.

He is a graduate of the Interamerican University of Puerto Rico. In 1995 he graduated with a degree in business administration and marketing. He recently attended the Massachusets Institute of Technology – Sloan School of Management where he completed their executive program in digital marketing, digital communication, and social media analytics.

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