The Brazilian brothers Fabio and Jose Auriemo founded JHS in 1972. In 1995, following a years-long dispute, they split the company into two entirely independent companies: JHSI and JHSF. Fabio took full leadership of JHSF, a real estate development company. The brothers have since reconciled must have still kept their businesses separate. In the mid-2000s the son of Fabio, Jose Auriemo Neto, was instrumental in helping to lead the real estate development company,
JHSF, into the luxury retail sector. Its first project to this end was the massive shopping complex, Parque Jardim, which was the largest construction project in Brazil up to that time. It was such a huge success that Jose has long since led the company to build a luxury complex in every single major Brazilian city. The project included more than just building the many structures in the complex.
It also included JHSF paying to relocate 70 families and also building a bridge over a nearby river. Shortly after starting construction of Cidade Jardim, Auriemo became a partner in the Fasano hotel chain. In this role, he works closely with the founder and owner, Rogerio Fasano. He has since led JHSF beyond Brazilian borders into Punta del Este, Uruguay and New York City. It also owns some extremely lucrative and famous buildings throughout Brazil which it leases to various kinds of companies.